SoftSheen-Carson recruited actor Lance Gross for its latest campaign, Shave with a Purpose, to promote the re-launch of Magic Razorless Cream Shave. Gross has been abstaining from shaving for a month, to raise awareness and support for the Steve and Marjorie Harvey Foundation.

Gross stars in Tyler Perry’s latest movie, Temptation, Confessions of a Marriage Counselor, as well as NBC’s upcoming series Crisis.

SoftSheen-Carson will be donating 5% from every purchase to the Steve and Marjorie Harvey Foundation throughout the campaign. The Foundation is dedicated to ensuring that the needs of children are met through support of community-based organizations that foster excellence in the areas of health, education and social well-being within urban and ethnically diverse communities.